Cleansers are something that you will know pretty quickly whether it’s effective or not or even if you like it. It’s also a skincare product that can be used up fast so even if it’s just meh, you can still use it up and not buy it again.
I haven’t liked a cleanser enough to repurchase since I enjoy trying new stuff (and reviewing them). During the Sephora Black sale (equivalent to VIB) a couple of months ago, I bought the Fresh Soy Face Cleanser in a mini size (the checkout isle of temptation got me once again!) and I have thoughts so if you’re interested to hear whether this much hyped product is REALLY worth it, please keep on reading.
Fresh was founded by Lev Glazman and Alina Roytberg in 1991 where they first opened a store in Boston. Their oval soap was their iconic product and this was wrapped in pretty paper and was popular as a gift. The creation of their Soy Skincare line, which included the Soy Face Cleanser, was their first foray into skin care in 1999. More about the company here.
$20 AUD, 50ml, purchased from Sephora.
Also sold in a 150ml size for $54 AUD.
AQUA (WATER), COCO-GLUCOSIDE, GLYCERIN, BUTYLENE GLYCOL, PEG-7 GLYCERYL COCOATE, XANTHAN GUM, GLYCINE SOJA (SOYBEAN) OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, BORAGO OFFICINALIS SEED OIL, ALOE BARBADENSIS LEAF JUICE, CUCUMIS SATIVUS (CUCUMBER) FRUIT EXTRACT, ROSA DAMASCENA EXTRACT, ROSA DAMASCENA FLOWER WATER, CENTAUREA CYANUS FLOWER EXTRACT, GLYCINE SOJA (SOYBEAN) STEROLS, PANAX GINSENG ROOT EXTRACT, ROSA DAMASCENA FLOWER OIL, MALVA SYLVESTRIS (MALLOW) FLOWER EXTRACT, TOCOPHEROL, ASCORBYL PALMITATE, PEG-120 METHYL GLUCOSE DIOLEATE, PEG-40 HYDROGENATED CASTOR OIL, CAPRYLYL GLYCOL, POLYSORBATE 20, CAPRYLIC/CAPRIC TRIGLYCERIDE, SILICA, BENZOIC ACID, DISODIUM EDTA, CITRIC ACID, BEHENYL ALCOHOL, GLYCERYL STEARATE, LECITHIN, PENTYLENE GLYCOL, HYDROLYZED SOY PROTEIN, CARAMEL, SODIUM BENZOATE, POTASSIUM SORBATE, PHENOXYETHANOL
DISCLAIMER: FRESH PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A FRESH PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Soybean extract GLYCINE SOJA (SOYBEAN) OIL is 7th on their ingredient list even though this is supposed to be the heart and hero ingredient of their soy line. There are a two more types of soy listed here as well, GLYCINE SOJA (SOYBEAN) STEROLS and HYDROLYZED SOY PROTEIN. There are some really nice plant extracts and oils as well such as PANAX GINSENG ROOT EXTRACT, ALOE BARBADENSIS LEAF JUICE, ROSA DAMASCENA FLOWER OIL, MALVA SYLVESTRIS (MALLOW) FLOWER EXTRACT, ROSA DAMASCENA EXTRACT, just to name a few.
The disclaimer is a bit odd but good that they did include it especially if they do tend to change up their ingredients.
Soy Face Cleanser for all skin types is an extra-gentle gel cleanser that instantly whisks away everyday impurities and makeup-even mascara-without stripping the skin of essential moisture. The multi-tasking formula also works to tone, soothe, and soften the skin for a radiant, healthy-looking complexion.
I would usually go into how to use, consistency and scent but I’ll roll it all up in my final thoughts below.
My final thoughts
Rating: 4 out of 5 (I really like it!)
I do really like this cleanser. It has some nice ingredients and is pleasant to use. I like its scent of cucumber. It makes my face feel soft and bouncy and its low ph of 5.5 is a big plus.
It’s important to note that I like to use this as a second cleanser, so after my first oil cleanser. I keep this in the shower so right after I’m done with my first cleanse, I hop into the shower and do my second cleanse with this product. After both steps I generally don’t see remnants of makeup on my face but it doesn’t feel squeaky clean either (which I actually prefer).
I would however argue its claims of being an effective makeup remover. If you wear really light makeup or just skincare, this might work as a first cleanser for you, but if you’re like me and wear a moderate (reasonable) amount (layers of skincare followed by sunscreen/primer/foundation/powder/bronzer/blush/mascara/mascara/eyeliner), this will not suffice to remove all of this.
I have tried to use this as a first cleanser, followed their instructions: from fresh.com
“Wet the skin, and massage over the face and eyes, then rinse.”
And when I used a tissue to pat my face dry like I usually do, low and behold I can see foundation on the tissue…. There is also traces of eyeliner and mascara (I don’t even use waterproof) left on my eyes. I’ve had to use a makeup wipe to remove the rest of it.
I would take that claim with a grain of salt and advise you to be wary of any residue it may leave behind. It has a gel consistency which doesn’t really foam so that MIGHT be why it can’t get everything off in the first instance.
If this hadn’t been marketed to it being a makeup remover, then I guess you’d assume that it wasn’t and just use it as a second cleanser to clean the skin. But the fact that it does… I also find the price a bit steep, especially compared to some of my k-beauty favs. It also claims to work as a multi-tasker, to also “tone” the skin, but I always still follow up with my toner as per usual.
Aside from these factors, it was worth a try and in my opinion, worth the hype.
Let me know if you’ve tried this cleanser and what you thought of it.